Moveboost
Commercial footwear concept
Stepping into well-being and empowerment
A Cross-Training shoe that motivates movement whether at home or accessible to the gym.
Design Brief
Design that encourages and complements people's active lifestyles, reflecting the rising importance of exercise in maintaining health and positivity post-pandemic.
The goal is to design a cross-training shoe with these qualities:
Color and design motivate the user, mood-boosting
Provide support, stability, and cushioning to protect the feet
Comfortable for a wide variety of workouts/activities
Support well for lateral movements
Ideation Sketches
exploring unity of lateral & bottom designs
For consumers, about age 20-30, who regularly train at home, go the gym, or exercise outdoors
looking for a pair of training shoes that motivates them to stick to the routine
Moodboard & Target User
Color options
motivating, vibrant & everyday, versatile options